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Cleint : BPCL

Co-Sponsors: Air Tel / Highland Holiday Home/Nestle/Markfed/Co-Optex/Himalaya Herbal Healthcare /HMT Watches /Nescafe/Amaron/Nicholas piramal

About the Campaign:

Lot of games, events, vehicle check, tons of goodies and prizes were given away to customers fueling at the outlets sponsored corporate. Publicity: Leaflets/banners/hoardings/pasting stickers/road shows/trekker Jeep/Tractors/Distribution of leaflets at Tollgates/Dhabas/villages/Loading points/Mirchi Yards/Wood yards/P.A. System with pre-recorded messages/advertisement through citicables/local cable tvs. Total no of Hoardings: 51, Hoarding Size: 30’ * 8’ Locations covered : NH-5, Nh-4, TN, AP, Karnataka, Maharashtra. Pappanchatram, Sriperumpudur,Kancheepuram, Kat[ado, Reddogimta, Bangarupalem, Murukampattu, Namdyal, Chintalkunta, Autonagar, Hayathnagar, Miyapur, Kukatpally, Nagole, Sangareddy, Rudraram, Satwar, WestIbrahimpatnam, Namdigama, Chilakallu, Suryapet, Chityala, Fodi, Battawads, Sira, Chitradurga, Haveri, Shiggaon, Dottur, Sankeshwar, Illkal, Bhutnal(Bijapur), Hospet, Shiroli, Kagal, Naigaon, Venegaon, Dondi, Mulegaon, Dedgaon, Khedshiaput, Nagawadi, Talnaka, Kolkhe, Shedung Benefits: To be able to reach out to over 50.00 lakh customers in 30 days with an average customer visit of 4000 every day  in about 50 outlets.

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